Destination NSW will this month launch its Feel the Sydney side of winter campaign, which is set to showcase the Harbour City’s ‘‘coolcation’ weather attractions.
Recently added to the Cambridge Dictionary, ‘coolcation’ refers to the growing trend of travellers seeking cooler climates over traditional summer getaways. Booking.com’s Nine Predictions for Travel in 2025 found that 42% of travellers now prefer cooler destinations, confirming the shift.
According to Tourism Research Australia, Sydney welcomed 8.7 million domestic and international visitors between June and September 2024, injecting more than $6.6 billion into the visitor economy.
“Winter in Sydney is filled with vibrant activity and endless opportunities. Nowhere else in the world, can you go whale-watching during the day along pristine coastal waters, enjoy ground-breaking art, musicals and festivals, attend international sporting events, and be just over an hour from a jaw-dropping mountain range,” said Minister for Tourism, Steve Kamper.
“Whether it’s heading to your favourite cosy restaurant, or soaking up the winter sun on a coastal walk, Sydney shines all year-round as Australia’s only truly global city.
“We encourage visitors and locals to plan a Sydney ‘coolcation’ when international events, cultural celebrations and natural wonders shine brighter than ever. Whether you’re a visitor or a local, winter is an incredible time to experience Sydney.”
This year’s winter line-up features a program of major events, including Vivid Sydney, NRL State of Origin, Sydney Comedy Festival, MJ the Musical, Titanique, British and Irish Lions Tour, and TCS Sydney Marathon, alongside art exhibitions at the Museum of Contemporary Art Australia (Cerith Wyn Evans) and the Art Gallery of New South Wales (Yolŋu power: the art of Yirrkala) and many more.
Visitors can also explore on foot or by bike, dive into adventure in Western Sydney, discover hidden pockets of the city, learn about the rich history of Aboriginal culture, or dine at acclaimed restaurants.
The campaign will launch across digital media, content partnerships, radio and press in Victoria, Queensland, ACT, Sydney and regional NSW from 18 April 2025.
For more inspiration and to plan your Sydney coolcation, visit Sydney.com.
