Saturday, July 13, 2024

NT rolls out backpacker campaigns

The Northern Territory Government is rolling out new 2023 Working Holiday Maker campaigns to attract hospitality and tourism workers ahead of the Territory’s peak visitor season.

Minister for Tourism and Hospitality, Nicole Manison says the messaging will highlight the freedom and job flexibility the Territory provides.

“Our new Working Holiday Maker campaigns promote the Northern Territory as the best place in Australia to get a job with some of the greatest natural and cultural destinations in the world,” said Minister Manison.

“Showcasing the amazing career opportunities available only in the Territory – from working with crocs and camels or behind the bar of an iconic outback pub – the campaign will address worker shortages, ensuring we are ready for peak tourism season.

“The Northern Territory is different in every sense and the perfect place for working holiday makers to experience a unique range of professional and travel experiences, while supporting local businesses and boosting the economy,” she said.

Launched nationwide, the Get paid to do this working holiday maker campaign is targeting young working holiday makers already in Australia; while NT Backpacking Academy is set to launch in the UK and Germany on 1 April.

Both campaigns are designed to appeal to independent travellers aged between 18 – 35.

Tourism NT has partnered with youth trade partners Backpacker Deals, STA Travel and Trailfinders Travel Academy, to provide a conversion point for consumers who have engaged with the campaigns and wish to book travel components and packages.

The new campaigns leverage last year’s working holiday maker campaign, Work Hard, Play Hard which saw 1,000 candidates apply for jobs in the Territory.

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