Friday, April 19, 2024

NT bid to boost off-peak tourism

The Northern Territory Government is attempting to boost the Top End’s off-peak season tourism figures, with the launch of the Summer Done Differently campaign today.

Minister for Tourism and Hospitality, Nicole Manison says the NT is different in every sense and Australians seeking to start their summer early this year are encouraged to look to the NT

“The Summer Done Differently campaign highlights that not only is the Territory a completely different place to visit, but you can get more bang for your buck and beat the crowds when you book an ‘off peak’ summer holiday,” the Minister said.

“We’re supporting the tourism industry by encouraging visitation during traditionally quieter months, giving operators the confidence to stay open all year round.

“Tourism creates well-paying jobs in every region of the Northern Territory, and its growth plays a crucial role in a $40 billion economy by 2030.”

She said the Summer Done Differently campaign aims to grow the visitor economy and drive demand in the low season, and to build confidence within the tourism industry to keep operating year round.

Targeting Australian travellers, the campaign inspires viewers to go where summer has already started this year and book a trip to the Territory between September 2023 and March 2024.

From today until the end of November, the campaign will run across TV, billboard, digital advertising, social media and newspapers nationally with a focus on Sydney, Melbourne and Brisbane.

Tourism NT has partnered with Australian airlines, online travel retailers and travel agents for the Summer Done Differently campaign.

Deals with campaign partners Webjet, Jetstar, Virgin, Expedia/Wotif, NT Now, Travello and Tripadvisor will deliver massive savings to consumers, the NT Government said in a statement.

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