Friday, June 21, 2024

Melbourne takes AIME at international buyers

Melbourne is this week welcoming thousands of international and local buyers and exhibitors to the 2023 Asia Pacific Incentives and Meetings Event (AIME).

Minister for Tourism, Sport and Major Events, Steve Dimopoulos, yesterday officially opened the AIME program, welcoming business event professionals from more than 25 countries to Melbourne.

“AIME gives Victoria a huge opportunity to harness the benefits that business events can deliver for the economy now and into the future,” the Minister said.

“International business events like AIME bring thousands of visitors to Melbourne, providing a boost to local hotels, restaurants and shops, while also showcasing our city’s strength as a world-class events destination.”

Staged annually, AIME is the leading trade event for the business events industry in the Asia Pacific region.

This year marks 30 years of AIME with the 2023 event to take place at Melbourne Convention and Exhibition Centre (MCEC) from 13-15 February with support from the Andrews Labor Government.

Around 2,000 buyers, suppliers and event planners have gathered for three days of business, networking and education that will generate business for Victoria and other destinations in the region.

Research from the 2022 event showed that $120 million worth of business events were transacted as a result of AIME.

“For Melbourne to host AIME for 30 years proves the significance of the event and demonstrates its importance to the global business events industry,” said Melbourne Convention Bureau Chief Executive, Julia Swanson.

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