SA Govt green lights Barossa InterContinental plan

A significant new hotel and tourism development in the Barossa Valley has been granted planning approval, paving the way for a world-class hospitality offering in one of South Australia’s best-known wine regions.

Strategic Alliance and Commercial Pty Ltd has been granted approval by the Minister for Planning to develop the 5-star 150-room hotel and winery on Hoffnungsthal Road, Williamstown.

Once operational, the InterContinental Barossa Resort & Spa would create $70 – $100 million in annual economic benefits to the Barossa, said Planning Minister, Nick Champion.

“This approval has been earned through the most stringent assessment process available under South Australia’s planning system,” said the Minister.

“Community voices were heard, key issues were carefully examined and independent expert advice was considered every step of the way.

“This development is a vote of confidence in South Australia and the economic benefits will flow through the Barossa for generations to come.”

A design render of the new hotel.

The proposal was declared a Major Project on 8 August 2024 and classified as an Impact Assessed Development – the most stringent level of assessment within the South Australian planning system.

This process required the preparation of a detailed Environmental Impact Statement (EIS), with assessment requirements set by the independent State Planning Commission.

The EIS was made available for community, government agency and council feedback.

Key issues raised by the community, including landscape and character, traffic and congestion, bushfire risk, infrastructure impacts and design were thoroughly considered and addressed as part of the assessment process.

“We’re pleased to have received planning approval and look forward to progressing to the next stage of the project,” said Strategic Alliance Directors, George Economou and David Cook.

“Our team is committed to delivering a high quality hotel that contributes to South Australia’s tourism offering and supports local jobs.

“We are also grateful for the constructive engagement with various state government and regional agencies throughout the planning pathway and take this opportunity to thank them, our project team and everyone we have engaged with on this journey.”

Click here for more information about the future Barossa InterContinental.

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