Wednesday, April 24, 2024

Queensland tourism campaign thinks outside the phone box

Tourism and Events Queensland is today launching the next phase of its $5 million ‘Queensland is Calling’ tourism campaign.

Tourism and Events Queensland’s holiday partners are giving away five Queensland getaways, with a winner to receive a phone call each week over the next five weeks.

As part of the campaign, Queensland-branded phone booths have been located in central Sydney, Melbourne and Brisbane to remind holidaymakers to book a Queensland autumn or winter getaway.

“We wanted to find a way to make people stop and rethink Queensland,” said Tourism and Events Queensland CEO, Patricia O’Callaghan.

“We’re thrilled to be launching this next phase of Queensland is Calling to drive awareness and create intrigue about the Queensland experiences that should be on everyone’s list.”

Yesterday, Melbournians were given Queensland is Calling preview with three commuters winning a Luxury Escapes holiday package by answering a kerb-side phone when Queensland called.    

By the end of June, Queensland is Calling is predicted generate almost 38 million visitor nights and $9 billion for Queensland’s visitor economy.

“Queensland is Calling is about encouraging Australians and New Zealanders to visit Queensland for the Southern Hemisphere’s best autumn and winter getaways,” said Tourism Minister, Stirling Hinchliffe.

“Queensland is Calling is part of our Towards Tourism 2032 roadmap to maximise this golden decade of tourism opportunity to the 2032 Olympic and Paralympic Games.

“You don’t want to miss the call when Queensland is calling.”

Queensland is Calling includes partnerships with Virgin Australia, Air New Zealand, Webjet, MyQueensland, Accor, Helloworld, Luxury Escapes, Expedia/Wotif and Experience Oz.

Free, cost-of-living easing Queensland holiday giveaways include:   

  • 12-night road trip  for two, learning about the First Nations culture and the history of the Cairns & Great Barrier Reef and Outback regions
  • A four-night cultural experience in the Torres Strait for four
  • Four-night Sunshine Coast Hinterland artisan experiences for two
  • Six-nights exploring the Bundaberg and Capricorn regions, hiking the Carnarvon Gorge and staying in unique remote accommodation
  • Three-night trip for six staying in luxury accommodation and discovering Southern Queensland Country’s Granite Belt wine region. 

To join the holiday call list, register at:

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