This five-week course provides valuable insights into the industry’s most essential skills, delivered by industry leaders.
Are you a recent graduate, an emerging professional, or a new entrant to the Communication and PR industry? Do you have junior team members you’d like to bring up to speed? Or are you perhaps from another function and want a solid grounding in PR fundamentals? If yes, we’ve got you – this is the course that will deliver what you need.
Kickstart your career in the Comms and PR industry with CPRA’s PR Fundamentals Training Program. This intensive five-week course will provide you with a comprehensive overview of the skills you need to set yourself up for success.
As you progress each week, you’ll unlock a series of themed on-demand videos to get your brain ticking, resources and templates to support what you learn, live masterclasses to hear from SMEs, and breakout activities to work with fellow participants.
You’ll also be exposed to a diverse range of companies, agencies, and professionals throughout the course – giving you a glimpse of the industry landscape.
Course Outcomes
Session 1: An Introduction to the Industry
Explore the foundations of the communications and public relations industry by examining its core functions, diverse sectors, and key professional roles, while gaining insight into potential career pathways and the ethical principles that guide effective practice.
Session 2: Media Relations
Build essential media relations skills by learning how to craft compelling releases and pitches, understand journalist needs, manage media contacts effectively, and track coverage to strengthen strategic communication outcomes.
Session 3: Digital & Social Media
Examine the role of digital and social media in PR by learning how to design content calendars, tailor content for different platforms, monitor audience engagement, and report on key metrics to evaluate impact.
Session: AI & Technology
Examine emerging AI and technology tools for PR by comparing solutions that streamline tasks, applying basic AI to content creation, upholding ethical and privacy standards, and critically assessing AI-generated content for quality and strategic impact.
Session 5: Measurement & Evaluation
Build foundational measurement skills by setting measurable PR objectives, applying key metrics, developing clear coverage reports, and using data-driven insights to demonstrate campaign impact to stakeholders.
Organiser
At CPRA, our mission is to empower communication and public relations professionals through education, networking, and a commitment to ethical practices.
