Unlock the power of effective internal communication in this 5-week course designed for Comms + PR professionals in Australia.
From mastering the fundamentals to navigating the latest advancements, you’ll explore the strategic role of internal communication in building strong, engaged teams.
Gain practical skills in crafting impactful messages to diverse audiences, selecting the right channels, and fostering two-way communication that resonates. Deepen your understanding of how internal comms drives employee engagement, supports organisational change, and strengthens collaboration across leadership and functions. Finally, step into the future with a close look at how GenAI is reshaping communication workflows – along with the ethical considerations that come with it.
Whether you’re new to internal comms or looking to elevate your practice, this course equips you with the tools, insights, and confidence to elevate your impact across the organisation.
Here’s what you can expect:
- Industry SMEs
- Weekly Exercises Resources
- Live Masterclasses
- Certificate of Completion
Course Outcomes
Week 1: An Introduction to Internal Communication
Discover the strategic importance of communication in teams, define internal communications, outline leading practices, and identify key communicators and their responsibilities.
Week 2: Messages and Channels
Build an understanding of how to craft effective internal communication messages by understanding the importance of audience needs, the effectiveness of various communication channels, and the value of fostering two-way communication for greater organisational impact.
Week 3: Employee Engagement and Work Experience
Examine how internal communication enhances employee engagement, the types of information employees value, the role of collaboration with leadership and other functions, and the importance of measuring communication efforts to continuously improve the employee experience.
Week 4: Strategic Extensions of Internal Communication
Explore the evolving scope of internal communication, its vital role in driving change and organisational initiatives, and best practices for communicating major transformations effectively.
Week 5: Generative AI Impact
Learn about the opportunities and ethical considerations of integrating GenAI into internal communication, the practical applications of GenAI and the evolving role of internal communicators as organisations adopt AI technologies.
Organiser
