Crisis Management Training Program

This course is not only about surviving crises but thriving through them. Equip yourself with the knowledge and skills to steer your organisation confidently through any challenge.

In today’s fast-paced and unpredictable business landscape, the ability to manage crises effectively has become a cornerstone of successful public relations and communication strategy.

Crisis Management is designed exclusively for mid-career professionals seeking to elevate their expertise in crisis and issue management. Led by our Course Leader Shane Allison, this intensive full-day training course offers a deep dive into the lifecycle of a crisis — from preparation to recovery.

Participants will engage in an evolving case study, gaining insights into the decision-making processes behind diverse crises, and applying those lessons to their own strategies. Our hands-on exercises and in-depth discussions ensure that theory translates into practice, providing you with the tools to navigate the stormiest waters.

Whether you’re looking to refresh your knowledge or acquire new skills, this course will enhance your ability to anticipate, prepare for, and respond to crises with confidence and creativity.

Your journey to mastering crisis and issue management starts here!

Course Leader – Meet Shane Allison

Shane Allison is the Chair and Principal Consultant of Phronesis, a Corporate Affairs as a Service agency that offers creative solutions to solve client’s wicked problems.

He is also a seasoned issues management professional with extensive experience managing and preparing for crises for clients across professional and financial services.

He currently works across a high-profile portfolio of clients, including recent engagements helping manage high-profile senate inquiries, major reputational crisis and significant long-running issues. 

Shane is also the Chair of the CPRA. During his tenure as Chair, the Association has rebranded to Communication and Public Relations Australia, restructured its constitution to provide more engagement and member influence, and significantly revamped the association’s value proposition. 

Course Outcomes

Module 1: Preparing for a crisis

Learn how to proactively identify, assess, and plan for potential crises through early detection, structured risk analysis, stakeholder mapping, and the development of a tailored crisis communication plan.

Module 2: Working with your legal team

Learn how to collaborate effectively with legal teams by identifying key legal risks, aligning crisis communication with legal guidance, and building strong pre-crisis relationships to ensure compliant and coordinated responses.

Module 3: The crisis hits

Learn how to manage a crisis in real time by delivering swift initial responses, coordinating media and social media engagement, and maintaining consistent internal communication – all while aligning with legal guidance to protect reputation and public trust.

Module 4: When a crisis becomes an issueModule 4: When a crisis becomes an issue

Learn how to manage the shift from immediate crisis response to long-term issue management by developing adaptable communication strategies, sustaining stakeholder and media engagement, and preventing further reputational harm.

Module 5: Rebuilding reputation

Learn how to restore organisational reputation after a crisis by applying strategic recovery techniques, engaging stakeholders to rebuild trust, measuring progress with clear metrics, and drawing insights from real-world success stories.