The ACT Government has unveiled its vision to grow Canberra’s visitor economy by up to $1 billion by 2030 through a number of new investments in this year’s Budget.
It says the investments will:
- Attract more major events to increase visitation, fill hotels, and boost hospitality and retail;
- Expand the Major Event Fund to build a stronger year‑round events pipeline;
- Launch a new destination marketing campaign targeting key domestic and international markets, including India and the US;
- Expand Floriade for its 40th anniversary in 2027, extending opening hours and encouraging longer stays;
- Upgrade key venues including GIO Stadium, EPIC, and the Canberra Theatre Centre to support better events;
- Progress city‑shaping projects, including the new National Convention and Entertainment Centre and the 2,000-seat Lyric Theatre opening in 2028;
- Secure international cricket fixtures for both men’s and women’s competitions.
Chief Minister and Minister for Tourism and Trade and Economic Development, Andrew Barr said events backed through the Major Event Fund deliver real results and drive visitation.
“This investment reflects the strong return events deliver to our economy, tourism industry and community,” he said.
“Progressing the new Lyric Theatre and National Convention and Entertainment Centre is critical, these city‑shaping investments will attract more major events, conferences and touring productions, supporting jobs and business growth.
Treasurer, Chris Steel said the investments will have a direct positive impact on the ACT economy through initiatives designed to drive tourism, grow major events and support local industry development.
“We know major events deliver real benefits for Canberra by bringing visitors, supporting local businesses, and creating jobs. This new funding gives us the opportunity to attract and secure high-quality events, and to keep building a strong pipeline that supports our visitor economy year-round,” he said.
